Richmond Football Club is continuing to kick goals both on and off the field, today announcing a significant new three-year partnership with leading Australian private health insurer nib health funds.
nib is joining the Tigers as a joint-major partner in a deal which will see the nib logo take pride of place on the back of Richmond's home and away jumper, as well as on all official Club apparel from season 2018.
Richmond CEO Brendon Gale said the partnership was an important development for the Club.
"Increasingly it is alignment of purpose that is the key to the establishment of these partnerships and that is very much the foundation that will allow us to deliver great things together," Gale said.
"Our jumper is the symbolic representation of a strong and bold football club and we share it with trusted and dynamic brands. nib fits that description perfectly."
"nib is joining at an exciting time for the Club and its fans and we're looking forward to having them with us on the journey."
As one of Australia's fastest growing health funds; nib expects the partnership to further build brand presence as well as provide an opportunity to connect with Richmond fans.
nib CEO Mark Fitzgibbon said the company was looking forward to be joining the Tigers and becoming true partners with the Club.
"We've seen the tenacity and spirit of the Club and players as they continue to deliver a strong on-field performance this season. We are looking forward to sharing great success with the Tigers as they continue to go from strength to strength," Mr Fitzgibbon said.
"Not only will this partnership help drive exceptional brand exposure across the traditional AFL heartland as part of our overall brand strategy, but it will also allow us to engage with fans and supporters with some exciting new opportunities in the pipeline."
Among the additional wins for fans will be extended digital content, enhanced match day experiences, fan giveaways and game day activations, helping to create deeper connections with the Richmond Club.
The new 2018 guernsey featuring the nib logo will be unveiled shortly.