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nibby celebrates one year of improving nib members’ experience

nib chatbot helping members

nib's chatbot, nibby, is celebrating one year of helping improve members' experience through faster handling times, first point resolution and directing members to the right information.

A first of its kind for private health insurance in Australia, nibby has handled more than 21,500 member interactions, with a 70% success rate, saving 535 hours of consultant handling time since its launch in December 2017.

The chatbot has relieved pressure on nib's frontline employees by performing tasks like sorting calls, responding with information relevant to a member's query and connecting them quickly with a live chat consultant, if needed.

"With the help of digital technology, artificial intelligence, and cloud technology, we've enhanced our service capability, while still maintaining our high level of member service in a rapidly changing and complex environment," said nib Chief Information Officer, Brendan Mills.

"In just 12 months, nibby has also been expanded to support nib’s Group operations including our international students and workers' businesses with plans to roll out to our New Zealand operations soon. And as the chatbot continues to advance we will continue to see rapid development to further enhance our member service capability," Mr Mills said.

nibby is built on Amazon Lex, an Amazon Web Services (AWS) Machine Learning (ML) service for building conversational interfaces into any application using voice and text. Amazon Lex enables nibby to capture intentions and missed utterances. The chatbot continuously taps into this knowledge to further improve and better understand variations of member enquiries.

"nib has taken an agile approach, using AWS Machine Learning to solve the business challenge of improving their customers' experience. Only one year into their journey with ML, nib is already proving that the AWS Cloud can not only help them remediate technical debt, but is the ideal platform for genuine, customer-focused innovation," said AWS Managing Director, Australia and New Zealand, Paul Migliorini.

nibby will continue to build its knowledge bank to expand the number of member enquiries it can handle, freeing up nib consultants allowing them to deal with other more complex matters and higher value service to members.

The chatbot is also now available to assist with sales enquiries helping to make it easier for visitors to the site to find information about their health cover options and how to join.

You can find nibby at

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